ELLE was a real brand store released in the Starplaza on December 9th, 2008. Although it was considered real brand, the collection featured items inspired by various designers such as Louis Vuiton, Balmain, Alexander Wang, Mochino and Proenza Scoulder. In the 6 months during Elle's release, the first collection included two floors of clothing. In July 16th the following year, a second collection was announced, but only included one floor. On the 18th of May 2010, a 50% off closing down sale was announced by Stardoll, followed by its removal May 23rd. It has since not returned.